Magdalena Popova
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SERENA

Support for every move

Skills I used
SERENA title slide: an athlete mid-throw wearing the pregnancy band
Slide: 150 minutes of exercise a week, and the women consulted throughout product development
Renders of the SERENA band showing pelvic support and bounce support
Renders of the SERENA band showing its easy attachment system and breathability
Slide with user quotes and kinesio taping techniques for pregnant women
Slide showing exploration sketches and pattern making
Slide showing feature 1: fastening at the front
Slide showing feature 2: fabric choice for pelvic supports and rendering
Slide showing feature 3: pattern choice
References slide